The 7 Best Cheap Email Marketing Software in 2020 (Updated)

I can still remember when I started first email marketing. That time I did not have a big amount of money to go for a paid email marketing program. So I was looking for a free email marketing tool or software. I searched on Google, watched dozens of YouTube tutorial what is the best and cheap email marketing software? After a long time of research, I found some cheap email marketing software. Then I made a list of 7 best cheap email marketing tools. Before going for a payment plan I used their trial or free plan. Then I tried to compare their features, prices, and also how long they are in this industry.

However, today in this article I am going to share my research result. Here I have listed the 7 best and cheap email marketing software for your business, especially for the beginners. So let’s go ahead and take a look at what is the best cheap email marketing software this year.


The first email marketing software I love is comes with a decent user interface. The email marketing tool comes with a great drag and drops email editor. They have a great plugin and it is most popular for the content management systems. By using you can convert videos to GIFTs. If you want to promote your eCommerce products then you can be done by quice copy and pest your links. And if you have a website build with WordPress website builder then you can use their plugin. The best part of this email marketing tool is the analytics tools include click maps and Google Analytics. You can set automatically resend to subscribers who did not open your email. It’s cool! I and my team like it.

The bulk email sending software comes with three different pricing plans. The free plan allows you to add up to 2500 subscribers and send 15000 emails a month. It’s really decent. My first email marketing campaign was run with’s free plan. And I can still remember I uploaded a 2442 email address. Maybe 449 emails bounced and I got 32 clicks. The next plan charges $10 and you can add 5000 emails and send up to 60000 emails per month. For more information, you can visit

2. MailerLite

The next cheap email marketing software I like is MalilerLite. Many digital marketers say MailerLite is one of the best free email marketing software. If you compare with other email marketing applications then MailerLite is young than others. Cool! Don’t be crazy. MailerLite comes with a clean interface and modern features. If you are a blogger or a small business owner then MailerLite is the best solution for you. The email sending tool is very easy to navigate with most sections working fast. And when I used their free plan, the editor works smoothly and has almost all the things as you need. But one thing I did not like, MailerLite has the basic reporting available like or Constant Contact they don’t have a dedicated section. I hope the authority will take care of this and they will work on the section.

And the best part is the MailerLite is available in 8 languages and their support in 5. I loved it. So, if you are not good in English then it’s not a big deal for you. However, you can have up to 1000 subscribe for free, and you can send 12,000 emails per month. I think it’s not a small amount. The next plan 1000 subscribe with unlimited email costs $10 per month.

3. Mailchimp

Mailchimp is the most familiar email marketing tool in the email marketing world. The company claims roughly 10,800 emails out every second over their platform. And it’s true.

What do you need to run and analyze your campaign performance? Mailchimp comes with almost all everything you need including geo-tracking, social media, advanced automation, Google Analytics, and more. It’s easy to use and comes with a clean interface. The editor is fast and simple, just drag and drop and create your campaign or you can also use templates. As I saw all the templates are responsive but if you ask me about the basic template then basic templates are not.

The best part of Mailchimp is most of the tools are available on their free plan. Mailchimp’s free plan allows you to send 10000 emails to 2000 subscribers. But the price plan steeps pretty once you start needing to increase your email or subscriber. The next plan costs $9.99 per month and it allows you to send 50000 subscribers.

The part I didn’t like at all is MailChimp uses a third-party inbox preview tool and it costs $3 for 25 tokens. But if you take a look at the other email marketing software then you will see it’s completely free.

4. ActiveCampaign

The 3rd low costs email marketing tool I like is ActiveCampaign. The email marketing tool comes with all the cool features you need to run an email campaign. The best part of ActiveCampaign is it comes with great automation features. Their Deals system (CRM System) allows you to add notes to contacts and set up appointments or simply send direct messages to them.

ActiveCampaign has a customer message feature. By using the customer message feature user can send targeted messages to their website visitors. It’s really cool. And I think they have the most powerful Automation tool I have tested.

Remember, ActiveCampaign is a powerful email marketing tool so for the first time it’s dashboard can seem a little messy and also complicated. But I can assure you it’s not hard to understand how to use it. You can watch some tutorials.

Sorry to say there have no free plan and comes with a free trial period of just 14 days. So If you are looking for a more budget-friendly email marketing tool then you should choose MailerLite or

5. Mailjet

The 4th low-cost email marketing tool I like Mailjet. Like Sender, Mailjet is also very easy to use and comes with a clean interface. The Drag and drop feature is pretty fast and easy. Many digital marketers say Mailjit is one of the more affordable newsletter software and provides over the market. The best part of this email sending tool is it comes with a cool collaboration tool. And I personally liked the feature. It supports 80 integrations including eCommerce platforms and Facebook.

If you think ActiveCampaign’s dashboard is a little messy then you can go with Mailjet. It allows users to collaborate in realtime with other team members. But this email marketing software didn’t include a landing page builder od sales funnel software. On the other hand, ActiveCampaign offers good automation. I did not like it and I hope in near future they will work on it.

But they provide a fairly good delivery report including openers, clickers, bounces, unsubscribes, and more. Its free plan allows you to send 200 emails per day to 200 subscribers. It’s pretty decent. Given a thumbs up. Though they don’t have rich features, overall if advance features are not important then I will say Mailjet’s price and plane are very reasonable.

6. MailKitchen

MailKitchen is another best cheap email marketing software I would like to recommend. The email marketing tool comes with some clean features you need to promote your business or blog article. Actually, if you have a small budget and looking for someone who is offering great value of money then you can choose Mailkithcen.

The email sending tool comes with different pricing plans. Its free plan allows you to send an unlimited email database and send 10000 emails per month and 1000 emails per day. It’s cool, I liked it.

They have a great WordPress plugin so if you are a WordPress website then you can easily connect your site with Mailkitchen. Though they are not very much familiar in the email marketing industry I will say Mailkitchen is not far behind any email marketing tools.

7. Moosend

Moosend is another cheap and powerful email marketing tool. I will say it’s excellent email sending software for businesses or entrepreneurs. The email marketing tool comes with a cool and pretty clean user interface and a decent dashboard. Setting up an email campaign is easy and hassle-free.

Like other bulk email sending software, Moosend offers a great step by step campaign creation wizard. The software features an easy drop and drags feature. I loved it. It allows you to upload email by CVS/excel, copy-pasting, or import from Google/Salesforce. And the best part is like Sender it includes automation in all of its plans.

You may surprise! The email marketing software can filter by the weather conditions in the contact locations. It’s amazing.

With a free plan, you can send unlimited emails to 1000 subscribers. And for up to 50000 email list with unlimited emails costs $30 per month. Sometimes price plans could be changed.

What is the best cheap email marketing software?

After a long time of research, I found that is the best and cheap email marketing software. The application has almost all the features you need to send bulk email for your business, blog, or organizations.

What is the cheapest email marketing tool?

Sendinblue is the cheapest email marketing tool. It comes with a free trailer along with an affordable price. But they don’t have rich features like other competitors. VS Sendinblue who is better?

You may ask me Sendinblue’s price plan is cheaper than But with a free SendinBlue account, you will face an approval issue. I saw if you are in a free plan they will hold your email for a long time and say it will take a couple of minutes to review your account. But at the end of the day, they don’t approve. So I think is a thousand times better than Sendinblue. As Sendinblue approves the less free account but on the other hand, allows or approves your account in an hour. So after getting approval you can send 15000 free mail up to 2500 email lists a month. Again if you compare VS Sendinblue, is better than Sendinblue email marketing software.

MailJet VS Mailchimp

If you ask me which is better Mailjet or Mailchimp. The answer is Mailjet is better than Mailchimp.  Mailjet has better price plans than Mailchimp. But if you need more features then Mailchimp is a little ahead.

Hey dude, this was my study on the 7 best cheap email marketing software. Here I tried to share my experience and tried to compare and also explain all the upsides and downsides of the best email marketing tools. Drop your comment and let me know which email marketing app do you like for your campaign. You have a fantastic evening, cheers.

Read More: Best B2B customer Care Service Software

Watch: Email Marketing Tutorial

Leave a Reply

Your email address will not be published. Required fields are marked *